Virgin Vines Shiraz...Evil Corporation Wine?!
Jess left a note on my doorstep last night with this bottle of wine. She said it caught her eye as she had just watched "The Corporation" and it had the mass appeal pretty label we talked about with Barefoot Cellars as well as being Evil Corporation wine. What a combo! The back of the bottle boasts, "Virgin Vines believes wine should be all about having fun and loving the taste...not waxing poetically about meaningless wine-speak and food pairings. Simply drink this big bold red with something or someone you find delicious." Well, It sort of fits with our unsophisticated approach, however I don't agree with the food pairing part. I sense this is more of an evil corporation marketing strategy targeting 18-21 year olds rather than unpretentious wine loving. But I thought I would try to keep an open mind, check out their website, see what they had to say about their wine making. First of all, you had to enter your birthdate before entering the site, supposedly because you had to be 18 or older to get in, but more presumably to find out if they are in line with their target age group. I didn't learn anything about how they make their wine, or where, or really anything about the wine, just some catch phrases and offers to join their VIP group?! So it seems, perhaps, it IS just evil corporation wine, but not to bad evil corporation wine. The perfect wine to watch evil reality TV, Survivor. But just as I would rather go to my local coffee shop than to Starbucks, I would rather support a small but genuine vineyard.
~christle
posted by unsophisicated mom @ 11:25 AM
5 Comments:
I stumbled upon this wine last week- the bottle caught my eye-- i love it! it's one of my new favs...i highly recommend it to everyone who lives dry, full-bodied red wine
Someome gave me this wine and I loved the taste but why don't they list the alcohol content? I almost wondered if it was "virgin" as in "Virgin Mary"
Trust me, it's not virgin, i'm drinking some now, and i'm shitfaced.
The alcohol content is 13.5%. It's written diagonally along one of the vines "north-east" of the word "Shiraz"
Evil corporation? Whatever! People and companies that do what they do well deserve all the success in the world.
I picked up a bottle of this $9.50 shiraz for a get together last night. Today I bought a case to carry me through the holidays. I kid you not when I say, "I have finally found the perfect 10 buck wine!" Wonderful depth, dryness,body and length. I say stock up, or even buy some stock in this mad evil conglomerate. lol :-)
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